Wharton Webinar Series - The Catalyst: How to Change Anyone’s Mind with Assoc Professor Jonah Berger
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Wharton Webinar Series - The Catalyst: How to Change Anyone’s Mind with Assoc Professor Jonah Berger

Everyone has something they want to change. Marketers want to change customers’ minds and leaders want to change organizations. Startups want to change industries and nonprofits want to change the world. This session introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Discover the four hidden factors that impede change, and how by mitigating them, you can become a catalyst.

 Export to Your Calendar 3/3/2020
When: Tuesday, March 3, 2020
9-10am PST
Where: Online event
United States
Contact: Alumni Relations

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The Catalyst
How to Change Anyone’s Mind

Tuesday, March 3
9 am10 am PST

 

Jonah Berger
Associate Professor of Marketing

Everyone has something they want to change. Marketers want to change customers’ minds and leaders want to change organizations. Startups want to change industries and nonprofits want to change the world. But change is hard. We push and push, but often nothing happens. Could there be a better way?

This session introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the four hidden factors that impede change, and how by mitigating them, you can become a catalyst.

 

 

Can’t watch live? Register for the webinar and we’ll send you a link to the recording when it’s ready.

 

 

 

 

Webinar Book Giveaway

Jonah’s book, The Catalyst: How to Change Anyone’s Mind, will be available for purchase on March 10. Register for the webinar by February 25 to be entered to win a free copy!

 

 

 

Upcoming Webinars

 

March 19: Barbara Kahn
Win Customers in an Era of Endless Disruption

 

April 7: Chris Geczy
Investing in a Volatile World

 

See all of the upcoming webinars:

 

 

Watch our webinars live, and you’ll be entered to win a Wharton-branded prize! The winner will be chosen from among the alumni who have watched the most live webinars at the end of the 2019-20 season.
Terms and conditions apply.

 

 

Now, more than ever, the world needs Wharton.

 


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