Webinar – Americus Reed, “Harnessing the Power of Identity Loyalty”
Tell a Friend About This EventTell a Friend
Webinar – Americus Reed, “Harnessing the Power of Identity Loyalty”

Webinar – Americus Reed, “Harnessing the Power of Identity Loyalty” - Learn to unlock the power of branding and identity loyalty to create a deeper connection with your stakeholders by strategically aligning your brand’s values and identity to their own. Create a proud community of brand advocates who promote, praise, and defend your brand. Professor Reed will describe how to diagnose your brand identity, articulate it to your stakeholders, and nuture your brand narrative over time.

5/2/2019
When: May 2, 2019
9-10am PDT
Where: Webinar: Online event
United States

« Go to Upcoming Event List  

Harnessing the Power of Identity Loyalty

Led by: Americus Reed, The Whitney M. Young Jr. Professor, Professor of Marketing


Imagine transforming the way you think about your activities — not as just a busy “administrator” of your organization, but also as a strategic brand visionary for your product, brand, service, or even your personal brand. There are powerful implications of creating identity loyalty for the audiences to which you seek to connect your efforts.

Learn to unlock the power of branding and identity loyalty to create a deeper connection with your stakeholders by strategically aligning your brand’s values and identity to their own. Create a proud community of brand advocates who promote, praise, and defend your brand.

Professor Reed will describe how to diagnose your brand identity, articulate it to your stakeholders, identify aspects of your brand that can create identification, and nurture your brand narrative over time.

Thursday, May 2, 2019, 9 am - 10 am PDT

Register Now

Wharton Club of Southern California
123 Street Address, City, State 00000
(123)-456-7890